When a client asks for SEO and needs GEO
Clients ask for SEO when their real problem is that machines do not understand who they are or where they operate. This is how a small agency sells GEO work without overpromising.
Thoughts
Notes on tech, work, and life from 11 years of building digital things. Less hot take, more slow take. 31 posts
Using the Ghost forum to earn trust before selling themes
Using the Ghost forum as groundwork for a theme studio: picking your questions, avoiding self-promotion, and living with the tension between helping and selling.
I started a studio for Ghost themes
On 2 September I registered a company. On 6 September, four days later, the first product went on sale. The company is called Aftertype, it is a one-person studio in Maastricht, and it makes premium themes for Ghost.
Three things I delete from almost every AI draft
When I use AI for first drafts, I spend most of my editing time deleting: fake origin stories, forced AI angles, and tidy morals the model invented for me.
The practice that fell apart after ten minutes
A beautifully structured 90-minute U12 baseball practice fell apart in ten minutes. The fix was not a better spreadsheet, but a one-sentence pocket plan.
When I Stop Correcting a Young Player
How I decide when another coaching cue will help a young player and when it will only create noise, freeze them up, and block real learning.
What I Write Down During a Youth Baseball Game
During youth baseball games, I let the app track the score and use my notebook for the human data: faces, failed drills, invisible players, and one actionable line per kid.
Fluent emptiness and the missing Tuesday morning
A draft about my Withings scale sounded polished and personal, but it was fluent emptiness. Here is how I now spot that pattern and push writing back to real detail.
What My Automated Archive Exposed About My Writing
Reading a batch of AI-written posts in my Ghost archive made the patterns obvious: recycled transitions, invented habits, generic intros, fake closure, and why even a few real notes change the result.
I Would Rather Publish 600 Useful Words
Fixed word counts made my writing longer, not better. I stopped aiming for 1,000+ words and started cutting until it hurt. The result: denser posts, better trust.
The lineup I got wrong
One bad Saturday lineup showed me how quickly attitude and last year’s logic can override hard numbers, and how I changed my process afterward.
What a 90ms Font Swap Taught Me About Performance Budgets
A tiny 90ms font swap burned a full day of my attention and completely rewired how I think about performance budgets and where to spend effort.