When a client asks for SEO and needs GEO
Clients ask for SEO when their real problem is that machines do not understand who they are or where they operate. This is how a small agency sells GEO work without overpromising.
My writings
Dispatches from a life spent online.
Using the Ghost forum to earn trust before selling themes
Using the Ghost forum as groundwork for a theme studio: picking your questions, avoiding self-promotion, and living with the tension between helping and selling.
Pricing Northline and Azimuth as a new Ghost studio
How I priced Northline and Azimuth for Aftertype’s launch as an unknown Ghost theme studio, and why copying established makers’ prices felt wrong.
The 6:40 AM Morning Kickstart protocol
At 6:40 AM the Morning Kickstart stops being about vibes and starts being about routing. It looks like wellness, but it behaves like project management.
I started a studio for Ghost themes
On 2 September I registered a company. On 6 September, four days later, the first product went on sale. The company is called Aftertype, it is a one-person studio in Maastricht, and it makes premium themes for Ghost.
The grid decision that rewrote my lightbox logic
Locking aspect ratios on the Aftertype themes grid forced a rewrite of the lightbox and breakpoints, and made the gallery better at selling design.
Running a baseball weekend with Heja, iScore, and WhatsApp
A simple workflow for a five-team baseball club using Heja, iScore, WhatsApp, a 4-inning rotation PDF, and Instagram batching instead of heavy sports software.
Schema.org markup and entity recognition in 2026
How site-wide Schema.org markup and an llms.txt file shifted Aftertype from vague impressions to clearer entity recognition in 2026.
When a ChatGPT sync bug made my Mac the source of truth
A ChatGPT projects sync bug left my desktop app and the web client disagreeing about reality, so I treated one Mac as the source of truth and reached it remotely.
Why I finally deleted NotePlan
NotePlan looked perfect on paper, but the interface kept getting in the way. Dropping it for a simple 4‑app stack made work feel lighter and tasks easier to manage.
Gamifying Cardiac Rehab with Habitica
How I use Habitica to turn cardiac rehab and daily routines into an RPG: a 6:40 circuit as a Daily, WHOOP recovery as XP, and a shutdown ritual quest.
A CSS Hover-Reveal Pattern for Technical Specs
A CSS-only hover-reveal pattern for Gate Seal specs, with keyboard focus fallback, that keeps core numbers visible and tucks extra context behind intent.