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Hi there, I'm Richard. A Creative Web Experience Developer from the Netherlands, now living in Maastricht.

I create modern digital experiences by combining frontend craft, interaction design, and AI-assisted development, built over years of working in the Netherlands and the Bay Area.

This is where I share what I'm building and thinking about: frontend engineering, AI workflows, and the tools that make complex work feel effortless.

Apps in my Stack

Stop Asking. Start Delegating. →
Your First AI Workflow (No Code Required) →
The Prompt Is Not The Point →
AI For Your Actual Life →
From Hours to Minutes →
You're Already Behind. Here's How To Catch Up. →

Experience

Work Experience

Feb. 2015 - present, Maastricht

Creative Web Experience Developer at ideebv

Apr. 2013 - Jan. 2015, Reuver

e-Commerce Marketeer at Jalema

Dec. 2011 - Apr. 2013, Venlo

Online Communications Specialist at Océ (a Canon Group company)

Feb. 2009 - Dec. 2011, Rotterdam

Online Specialist at Het Hoge Zuiden

Aug. 2007 - Feb. 2009, Santa Rosa, CA

Assistant Manager Internet Marketing at PBHS

Nov. 2003 - Aug. 2007, Clearlake Oaks, CA

Supervisor Web Production at Best Image Marketing (homes.com)

May 1995 - Nov. 2003, Maastricht

Freelance Web Designer at Eightdegree

Latest posts

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Build in Public
What Is GEO And Why Your Website Needs It In 2026
Build in Public

What Is GEO And Why Your Website Needs It In 2026 →

SEO was for ranking in search results. GEO is for being understood by AI. Here is why that shift matters for your website in 2026 and what to do first.
CSS
The Scroll-Driven CSS Animation I’m Most Proud Of (After 4 Rewrites)
CSS

The Scroll-Driven CSS Animation I’m Most Proud Of (After 4 Rewrites) →

I built a scroll-driven CSS animation that took four full rewrites before it stopped fighting me. This is the build log, including the ugly parts and the final clean setup.
Build in Public
From Zero To Indexed: How Long My Self‑Hosted Ghost Blog Took To Rank
Build in Public

From Zero To Indexed: How Long My Self‑Hosted Ghost Blog Took To Rank →

I launched a self-hosted Ghost blog on a fresh domain and tracked everything. Here is the real timeline from “hello world” to first Google impressions and clicks.
Productivity
My Anti-GTD Todoist Setup: Flat, Fast, and Review-Free
Productivity

My Anti-GTD Todoist Setup: Flat, Fast, and Review-Free →

How I run client work, side projects, and life in Todoist without GTD, weekly reviews, or nested hierarchies. A flat, fast setup that survives real work instead of theory.
Biohacking
Keeping Fit At 56: Why 70% Effort Beats 100% Hero Workouts
Biohacking

Keeping Fit At 56: Why 70% Effort Beats 100% Hero Workouts →

At 56 I stopped chasing soreness and started chasing repeatability. Three sessions at 70% beat five at 100% if you actually want to stay strong for decades.
AI
My Exact OpenAI Prompt For Blog Posts That Don’t Sound Like AI
AI

My Exact OpenAI Prompt For Blog Posts That Don’t Sound Like AI →

After three months of abusing GPT to write my blog, I ended up with a very opinionated system prompt. Here is the exact prompt, the banned phrases, the structure rules, and what actually mattered.
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Next Events

What I'm up to...

Refactoring my blog's tag architecture via the Ghost API, debugging broken automations, and going down a rabbit hole on how to eradicate Japanese knotweed.