Pricing Northline and Azimuth as a new Ghost studio
How I priced Northline and Azimuth for Aftertype’s launch as an unknown Ghost theme studio, and why copying established makers’ prices felt wrong.
Build in Public
The messy reality of shipping personal work. Build logs, SEO experiments, indie projects, and the parts most blogs leave out. 32 posts
I started a studio for Ghost themes
On 2 September I registered a company. On 6 September, four days later, the first product went on sale. The company is called Aftertype, it is a one-person studio in Maastricht, and it makes premium themes for Ghost.
Lazy Loading Images Almost Tanked My Core Web Vitals
I broke my own Core Web Vitals by being clever with lazy loading. Here is the ugly LCP data, what actually fixed it, and the image loading rules I use now.
The Accessibility Audit That Slapped Me Awake
An external accessibility audit tore apart a client site I was proud of. Here is what they caught that I completely missed, and how it changed my workflow.
The Git hygiene workflow keeping ideebv-2026 lean
How I keep the ideebv-2026 repo lean using git filter-repo, strict ignores, and backup pruning. Real commands, no theory.
The CSS Specificity Bug That Wasted 3 Hours And Needed 1 Line
A real CSS specificity war story from a client project: three hours of confusion, one stubborn layout bug, and a single-line fix that solved it.
Why I Rebuilt My Portfolio Navigation From Scratch (Twice)
I thought my portfolio nav was smart. Then I used it on an actual phone. This is what broke, what I rebuilt, and what I will never ship again without testing.
How I Turned a Mac Studio Into a Frontend CI Workhorse
I wired a Mac Studio into my CI pipeline and stopped waiting forever on frontend builds. Here is the exact setup, what broke, and what actually got faster.
Build in Public with Less Friction: My Real-Time Dev Diary Using NoteVault
How I turned my messy real-time dev notes into a clean public build log using NoteVault and AI summarization, without adding extra overhead to my day.
How To Tell If Your GEO Is Working: The Metrics That Actually Matter In 2026
Impressions are lying to you. Here’s how I actually measure GEO in 2026 using entity recognition, citation tracking, and AI answer monitoring that maps to revenue.
Sovereign AI: Owning Your Model, Not Just Your Data
Centralized AI wants your data. Sovereign AI asks what you can do with your own. I’ll show how I actually run decentralized models and keep my data close.
My Step‑By‑Step Local SEO GEO Strategy For Small Businesses
How I actually build a GEO strategy for real small business clients. From first audit to entity setup, llms.txt, schema, and content structure, week by week.