Sovereign AI: Owning Your Model, Not Just Your Data
Centralized AI wants your data. Sovereign AI asks what you can do with your own. I’ll show how I actually run decentralized models and keep my data close.
Build in Public
The messy reality of shipping personal work. Build logs, SEO experiments, indie projects, and the parts most blogs leave out. 22 posts
My Step‑By‑Step Local SEO GEO Strategy For Small Businesses
How I actually build a GEO strategy for real small business clients. From first audit to entity setup, llms.txt, schema, and content structure, week by week.
How I Actually Time Block a Week Without Burning Out
I tried to engineer the perfect calendar. Then I watched it get wrecked by reality every single week. This is the version of time blocking that actually survives contact.
I Asked 3 AI Tools The Same Question About My Client. The GEO Results Were Wild.
I ran a real GEO test on a client using ChatGPT, Perplexity, and Claude with the exact same query. The differences in what they surfaced are shaping how I now use each tool.
How To Write Content That AI Cites In 2026
How I structure posts so ChatGPT, Claude and friends actually quote and link to my content in 2026. Concrete patterns, not vibes.
Make.com + Ghost: Auto‑Archiving Blog Posts With 0 Traffic
I wired up Make.com and Ghost so posts with 0 organic traffic after 6 months quietly unpublish or redirect. No more dusty zombie content clogging the blog.
GEO vs SEO in 2026: What Actually Moved For My Clients
I rolled GEO out for two very different clients in 2026: Key2Control and WBU. This is what actually moved, what stayed flat, and what surprised me.
How I Automated My Ghost Member Welcome Flow With Make.com
I wired Ghost into Make.com so new members hit a proper conditional welcome flow instead of a single bland email. Here is the exact scenario, modules, and gotchas.
My GEO Audit Checklist For Every New Client (With Real Fixes)
This is the GEO audit I run on every new client site. Schema, llms.txt, entities, FAQ structure, and the real fixes that actually move the needle.
How AI Overviews Actually Work (And How I Get Content Cited)
AI Overviews are not magic. They are structured pattern-matching machines. Here is how I use entity consistency, FAQ schema, and llms.txt to get my content cited.
How I Built an llms.txt For My Clients (And Why It Beats Your Sitemap)
I stopped obsessing over sitemaps and started shipping llms.txt files instead. Here is how I built them for real clients and what actually matters for LLMs.
Speed vs Correctness: What Youth Baseball Umpiring Taught Me About Production Deploys
Umpiring youth baseball taught me more about production deploys than any DevOps book. Both are about making fast, irreversible calls with incomplete data and living with them.