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This week on richardlemon.com — September 18, 2026

Richard Lemon

by Richard Lemon

This week on richardlemon.com — September 18, 2026

Hi there,

Here's what went up on richardlemon.com this week:

Using the Ghost forum to earn trust before selling themes

Using the Ghost forum as groundwork for a theme studio: picking your questions, avoiding self-promotion, and living with the tension between helping and selling.

Read more →

Pricing Northline and Azimuth as a new Ghost studio

How I priced Northline and Azimuth for Aftertype’s launch as an unknown Ghost theme studio, and why copying established makers’ prices felt wrong.

Read more →

See you next Friday.

— Richard

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