Why I started deleting my own content
I like shipping. I do not like maintaining a graveyard of content that nobody reads.
On most blogs the content curve looks the same. A few posts pull almost all the traffic. The long tail does nothing except dilute search relevance, clutter navigation, and make you feel productive because “you published”.
So I decided to automate the brutal part. If a post gets 0 organic traffic for 6 months, it either goes away or gets recycled. No manual review. No guilt.
This is how I wired that up with Make.com and Ghost.
The rule: six months, zero organic, you are out
The system lives on one simple rule:
- If a post is older than 6 months
- And it has 0 organic sessions in that time window
- Then one of two actions happens: unpublish or redirect
Unpublish is my default. Redirect is my “this topic still matters but the specific post failed” option.
You can get clever later. Thresholds per tag. Different time windows. For a first version I wanted a binary decision. No opinions. Just numbers.
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