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How I Automated My Ghost Member Welcome Flow With Make.com

I wired Ghost into Make.com so new members hit a proper conditional welcome flow instead of a single bland email. Here is the exact scenario, modules, and gotchas.
Richard Lemon

by Richard Lemon

How I Automated My Ghost Member Welcome Flow With Make.com
Photo by Brett Jordan / Unsplash

Why I Stopped Trusting "Single Welcome Email" Logic

Ghost is great for publishing. The membership and email side is fine, until you want something more nuanced than one flat welcome email.

I wanted different welcomes for three groups:

  • People who only subscribe to the newsletter
  • People who sign up for a specific lead magnet
  • Paying members who should feel like they joined a club, not a Mailchimp list

Ghost can handle basic segments, but I wanted real branching. Different copy, different pacing, different tags. So I pushed the logic out to Make.com and let Ghost become the source of truth instead of the brain.

This is the flow I ended up with: Ghost member sign-up webhook feeds Make.com, Make decides which branch to run, sends the right welcome email via my ESP, then pushes tags back into Ghost.

The High-Level Flow

The automation is simple on paper:

  • Member signs up in Ghost
  • Ghost fires a webhook to Make.com
  • Make.com parses the payload, figures out what type of member this is
  • Make.com sends the right email template through my email provider
  • Make.com updates the member in Ghost with tags that match the branch

The value is not the tools. It is the fact that every new member now gets a coherent path from first click to "ok, I know what this site is about".

I will walk through exactly how I wired it. No hypotheticals. This is the scenario that runs in my account.

Step 1: Creating the Ghost Webhook

Ghost has webhooks hidden in a place most people never open. You find them in Settings → Integrations → Custom Integrations.

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