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My GEO Audit Checklist For Every New Client (With Real Fixes)

This is the GEO audit I run on every new client site. Schema, llms.txt, entities, FAQ structure, and the real fixes that actually move the needle.
Richard Lemon

by Richard Lemon

My GEO Audit Checklist For Every New Client (With Real Fixes)
Photo by The Drink Break / Unsplash

The GEO audit I quietly run on every new client

Every new SEO or web project starts the same for me. I run the same slightly obsessive GEO audit.

GEO for me is not some official acronym. It is just how I bundle three things in my head: Google, Entities, and Orchestration. In other words, how machines see your brand, how consistent that picture is, and how your site structure supports it.

This is not theory. This is the actual checklist in my Notion template, with the messy before and after examples from real client work.

The quick mental model I use

I assume three different "readers" hit every site:

  • Googlebot that mostly cares about crawlability, internal links, canonical signals, and structured data.
  • LLMs that care about clean, machine-readable context, policies, and unambiguous entities.
  • Humans who just want to get an answer and not feel lost.

The GEO audit is me forcing those three readers to agree on the same story.

Step 1: Schema sanity check

I start with schema because it is usually the least understood and the most broken. Tools tell you it "validates" so people think it is fine. It often is not.

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