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My Step‑By‑Step Local SEO GEO Strategy For Small Businesses

How I actually build a GEO strategy for real small business clients. From first audit to entity setup, llms.txt, schema, and content structure, week by week.
Richard Lemon

by Richard Lemon

My Step‑By‑Step Local SEO GEO Strategy For Small Businesses
Photo by Ali Mkumbwa / Unsplash

Why I Treat GEO As An Engineering Problem

I do local SEO like I do frontend architecture. Systems first, vibes second.

Most small businesses that reach out to me want the same thing. "Rank for my service + my city and get more calls." They usually have a five-page WordPress site from 2017, a half-filled Google Business Profile, and a bunch of junk citations from directories they never asked for.

So I stopped improvising. I built a repeatable GEO strategy. Same skeleton every time. Then I tweak per niche.

Here is the process I actually use with clients. Timeline, steps, what I look at, and where AI and llms.txt fit in.

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