About Rand Ghost Theme

I transformed graphic design from decorative craft into strategic business discipline.

Born Peretz Rosenbaum in Brooklyn, I became America's most influential corporate designer. My identities for IBM, UPS, ABC, and Westinghouse remain powerful decades later.

I introduced geometric simplicity and systematic thinking to corporate identity. The eight-bar IBM logo exemplifies my philosophy—instant recognition through mathematical precision.

For thirty years, I taught at Yale University. My book Thoughts on Design established the theoretical foundation for modern graphic design education.

"Don't try to be original, just try to be good." This philosophy elevated commercial art to strategic communication.

I proved design excellence drives business results through clarity, simplicity, and systematic thinking.

Experience

Work Experience

Feb. 2015 - present, Maastricht

Creative Web Experience Developer at ideebv

Apr. 2013 - Jan. 2015, Reuver

e-Commerce Marketeer at Jalema

Dec. 2011 - Apr. 2013, Venlo

Online Communications Specialist at Océ (a Canon Group company)

Feb. 2009 - Dec. 2011, Rotterdam

Online Specialist at Het Hoge Zuiden

Aug. 2007 - Feb. 2009, Santa Rosa, CA

Assistant Manager Internet Marketing at PBHS

Nov. 2003 - Aug. 2007, Clearlake Oaks, CA

Supervisor Web Production at Best Image Marketing (homes.com)

May 1995 - Nov. 2003, Maastricht

Freelance Web Designer at Eightdegree

Kind words from writers

View all

“Naoto transformed my portfolio site completely. The clean layout lets my work speak for itself, and setting up different sections was surprisingly intuitive. My clients constantly compliment the site's elegance.”

Sarah Chen, Designer

“Finally, a theme that doesn't fight with my content. The typography is gorgeous and the table of contents feature makes my long articles so much more readable. Worth every penny.”

Marcus Rivera, Tech Writer

"I needed something professional but not corporate. Naoto strikes that perfect balance. The resource sections help me showcase my expertise, and the dark mode is a nice touch for evening readers."

Emma Thompson, Freelance Consultant

The timeline template is perfect for my online courses. Students love how clean and organized everything looks. Plus, the mobile experience is flawless—important since most access from phones.

David Park, Course Creator

Naoto's gallery layout showcases my photography beautifully. The minimal design doesn't compete with my images, and I can organize everything exactly how I want from the Ghost admin.

Lisa Rodriguez, Travel Blogger

Switched from a cluttered theme to Naoto and immediately saw better engagement. The homepage builder let me create exactly the story I wanted to tell. Clean, professional, and flexible.

James Mitchell, Startup Founder

About Rand Ghost Theme